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Zarkin + Partners brand consultancy 
"TO OUTSMART RATHER THAN OUTSPEND"

Saint-Petersburg's branding advertising agency "Zarkin and Partners" specializes in the development of branding strategies and provides services to its clients throughout Russia and the countries of former USSR in cooperation with US branding agency DBD International.

To get results from the advertisement of your products and services as well as your PR campaigns, it is necessary to develop advertising and PR messages very precisely and make the brand itself as attractive to your target public as possible. It is also necessary to decide about the brand positioning so that you can reach your customers through the information noise with minimum costs.

To achieve this it is necessary to conduct marketing studies of your market (surveys of existing clients and potential customers). The marketing studies, if conducted correctly, are the key to rising sales volume of your products or services. Only if you have data accurately collected, you can create effective advertisements and PR, and wisely arrange advertising and PR campaigns with the lowest risk possible.

It is the services that are provided by Saint-Petersburg's branding advertising agency "Zarkin and Partners" all over the post-Soviet countries. It starts every project with marketing studies of your market (surveys of target groups) using a special methodology. All steps are directly guided by our US partner, David Brier, President of DBD International.

Only after collecting all needed data, the agency starts creating advertising slogans, naming, logo design, promo design and other creative developments, which includes providing help in writing PR articles, etc.

Without data that are wisely gathered, promo and PR developers make their way blindly, which results in creating PR and advertisements that are unable to sell a lot of products. That's why we always conduct marketing studies (surveys) and gather all needed data in order to help you selling your products with minimum promo costs.

The development of a branding strategy includes working out the brief (together with the ordering party), conducting marketing studies (surveys) using a special methodology (which includes surveys on positioning) and creating promo slogans and messages for PR and advertisements. The development of a branding strategy can also include naming, i.e. working out the brand name and its testing.

The branding itself - that includes the development of a logo (trademark) design, a brand style, a package design, a concept of printed advertisements, a promo design and scenarios of advertising spots - is developed in cooperation with the partnership agency DBD International EXCLUSIVELY based on the created branding strategy.

We want to stress that every time when we are working on the creative whether it be a scenario of an advertising spot, a promo design, a logo design, developing a brand style, an advertising slogan or a package design, we are proceeding from the data about customer awareness particularities and current customer preferences that were collected during special surveys conducted by our agency representatives through our own network of interviewers all over the country. Branding sells more products when you KNOW HOW you should act and WHY - by having accurate data, not by guessing and wondering.

Having an intelligently developed advertising and PR strategy and creating your advertisements and PR based on the unified branding strategy will allow you selling your products and services in larger quantities and at higher prices.

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